With over 8 years of experience in the dynamic fields of marketing and procurement, my career spans a variety of roles and challenges across multiple industries. I have had the opportunity to contribute to major organizations such as the Royal Bank of Canada, Bank of America, Coca-Cola, and Universal Pictures. Additionally, I have collaborated with several advertising agencies and have ventured into entrepreneurship by running social media companies.

I specialize in a range of areas including consumer behavior, communication, SEO, social media management, both social and search paid advertising, market research, data analytics, and business strategy. In procurement, my expertise extends to sourcing, contracting, vendor management, project management, risk management, and negotiation.

My teaching philosophy includes:
1. Storytelling to make concepts relatable and memorable.
2. Student engagement for an interactive learning environment.
3. Questioning to stimulate critical thinking and self-discovery (inspired by the Socratic method of question and answer)
4. Learning by teaching, encouraging students to teach their peers. 

Outside of work, I enjoy playing squash, working out at the gym, watching films, and cherishing moments with my family.

Credentials:
1. MBA Graduate from the Sauder School of Business, The University of British Columbia
2. Management Certificate in Media, Entertainment & Sports Industries from the University of California, Los Angeles
3. Meta Certified Digital Marketing Expert
4. Google Ads Professional Certification and Google Analytics Certification

Awards:
Peter Drucker Management Excellence Award for Excellence in Marketing at Saïd Business School, University of Oxford (2024)