Our Strategic Digital Marketing Co-op Diploma program transcends fundamental concepts, empowering students with the skills to analyze complex data and derive actionable insights. This enables them to optimize marketing strategies effectively.
This program delves into advanced concepts and specialized skills that are vital for success in the rapidly evolving landscape of professional digital marketing within today’s highly digitalized world.

students of Advanced Digital Marketing program

DURATION

6 Months

Academic Education (Part-time Work Permit)

6 Months

Paid Co-op (Full-time work permit)

* Students can enroll in the Strategic Digital Marketing Co-op Program after completing the Digital Marketing Co-op Program.

Reach the Top in Digital Marketing

Throughout the program, our students will dig deeper into topics related to Business Models, Advanced Analytics, Advertising, E-commerce, and Growth Marketing to master the following:

  • Analyzing data to make informed data-driven marketing decisions
  • Developing branding strategies
  • Creating Inbound marketing strategies
  • Developing growth marketing strategies
  • Exploring e-commerce platforms and techniques to boost conversions
  • Implementing marketing automation strategies
  • Applying advanced SEO strategies
  • Integrating advertising into marketing strategies
  • Using the best writing practices for marketing

Upon completion, students will have acquired a competitive advantage that distinguishes them in the digital marketing industry in Canada and around the world. This will make them indispensable assets to organizations seeking to leave a lasting impression in the digital space.

Technological Requirements.

As a student, you need a personal computer or laptop for both online and in-person classes.

For remote classes, ensure you have reliable internet access; most home internet and WiFi services should work fine. For both online and in-person classes, make sure to get comfortable using your computer before classes start.

For certain courses, you’ll need specialized software. Your instructor will guide you on how to obtain it on the first day of class.

For more information, please access our Bring Your Own Device guide page.

This course will provide practical knowledge and indispensable techniques in Marketing Automation to optimize  campaigns, enhance  lead management, and increase  engagement.

By  the end of the course, students are expected to be proficient  in:

  • Marketing automation fundamentals
  • Time-and costeffective- digital marketing skills
  • Automation across various  platforms
  • Tracking and integration
  • Implementing automation in ad campaigns 

In  this course students will gain knowledge in various  concepts, methods, tools and skills to enhance a business’s digital presence. They will learn strategies to reach potential customers, manage website traffic, boost sales, and increase visibility.

Upon completing  the course, students are expected to be well-versed in:

  • E-commerce marketing
  • Various  types of marketing strategies
  • Lead generation and understanding the  customer journey
  • E-commerce platforms
  • Troubleshooting and analyzing results

Moving  beyond the fundamentals of SEO, this course is designed to introduce  advanced search techniques and concepts for optimizing  content and websites to achieve higher Google rankings..

Upon completing the course  the course, students are expected to be proficient  in:

  • Advanced on-page SEO implementation
  • Ensuring web performance
  • Categorizing web page content
  • Search Engine Results Page (SERP) optimization tactics
  • Enhancing user experience
  • Understanding the next-generation of SEO

This course equips students with essential tools and techniques to create engaging, relevant and compelling content across various  channels.

By  the end of the course, students are expected to be adept  in:

  • Content strategy
  • Audience analysis
  • Cross-platform content creation
  • Copywriting
  • SEO content creation
  • Staying updated on content marketing trends

This course aims to familiarize  students with more advanced  concepts and theories in digital marketing, equipping them with the expertise needed  to develop and implement  digital marketing strategies across various industries and sectors .

By  the end of the course, students are expected to be proficient  in:

  • Building effective marketing strategies
  • Developing audience trust
  • Conducting market analysis
  • Implementing advanced marketing techniques
  • Navigating ultramodern digital marketing practices

In this course, students will learn how to effectively contribute to  the  sustainable growth of businesses through digital advertising campaigns across various  marketing channels.

By  the end of the course, students are expected to be adept  in:

  • Growth marketing essentials
  • Marketing funnels and metrics
  • Conducting marketing experiments
  • Advertising strategies
  • Hacking and accelerating growth marketing
  • Utilizing different advertising platforms

Admission

Enrollment Requirements:

Applicants must possess a high school diploma or its equivalent; alternatively, they must be at least 19 years old

English Proficiency Requirements:

  • TOEFL iBT: 79+
  • TOEIC 850+
  • DUOLINGO: 120+
  • IELTS – 6.5+
  • Cornerstone Level: 6.0+

International Admission Documents

  • Online application form
  • A copy of your passport
  • High school diploma for candidates under 19 years old
  • Valid documentation for IELTS/TOEFL/TOEIC results (if applicable)

Domestic Admission Documents

    • Online application form, completed with a $150 payment
    • Admissions interview (in-person, online, or by phone)
    • A completed and signed enrollment agreement
    • Proof of secondary school graduation or equivalent
    • A copy of government-issued identification

** Students are required to have their own personal computer

 

 

Success stories

Check what our student’s squad say about us

The Strategic Digital Marketing program at Cornerstone International Community College lived up to my expectations - not only the classes but all the support that you get from career advisors.

Caio

Throughout my digital marketing courses in Vancouver, I developed the mindset which requires crucial digital marketing skills. Thanks to all my instructors for being supportive all the time.

Mika

Actually, Cornerstone is my second coop school. And was the best! I ended up finding a marketing job thanks to them. I would and will recommend this amazing program to everyone!

Juhui

Schedule

SEASONSTART DATES
SpringMay 27th, 2024
SummerSet 3rd, 2024
FallNov 25th, 2024
WinterFeb 26th, 2024

FAQ

Strategic Digital Marketing courses cater to both local and international students aiming to enhance their knowledge and secure superior positions in the rapidly evolving digital industry in Canada, ensuring quicker and more effective results.

Students can join the Strategic Digital Marketing Co-op Diploma Program after successfully completing the academic component of the Digital Marketing Specialist Diploma Co-op Program.

The salary of a Digital Marketing Expert in Canada is highly dependent on personal, communication, and industry-related skills. On average, digital marketers can earn 18.50 CAD per hour in Canada. With increased experience, individuals can expect their salaries to rise accordingly.

Yes, our students have the opportunity to find paid employment in the digital marketing industry during their co-op period.

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