Stay Relevant in the AI Era with a
96% Career Success Rate

Student life can be financially challenging, but did you know that having a student ID can be your ticket to various discounts and special offers across Canada? Here’s a comprehensive guide on how to leverage your student status for substantial savings:1. Retail:Many retail stores offer exclusive student discounts. Brands like Adidas, Aldo, Columbia, Forever 21, Levis, Reebok, and more extend special offers to students. Always inquire at the checkout whether they provide student discounts.2. Entertainment:Entertainment platforms like Amazon Prime and Spotify have student discount programs. Make sure to explore these offers and save on your favorite streaming services and purchases.3. Tech Deals:In the market for new devices or software? Tech giants like Apple, Adobe, Dell, Best Buy, and most telecommunications companies offer special prices to students. Take advantage of these opportunities to upgrade your tech arsenal.4. City Activities:Exploring the city can be more affordable for students. Various attractions and activities offer discounted rates. Places like Capilano Suspension Bridge Park, the Museum of Vancouver, and the Vancouver Art Gallery provide reduced pricing for students.How to obtain your student ID at CornerstoneIf you haven’t already obtained your student ID, it’s time to do so! Unlock these incredible advantages and many more. Here’s how you can obtain your student ID card to enjoy savings on various products and experiences in Canada.1. Apply: Every month, we send an email to our students to apply for their student ID. Once you receive this email, you can fill out the application and pay the fee.2. Take your picture or send one to us: You will shortly receive another email about the times we are available in the marketing office to take your picture. Alternatively, you can send us your headshot if you have a good one.3. Pick up your ID: After taking your picture, it will take about two weeks to receive another email to pick up your ID on campus.Keep an eye out for announcements or specifically ask about student discounts when making purchases or planning outings. Remember, while this list highlights some prominent discounts available in Canada, there are countless other businesses and organizations that provide special offers for students.So, are you ready to unlock savings? Obtain your student card and take advantage of these amazing opportunities waiting for you in Canada!

Do you feel stuck trying to decide your next step in education? You’re not alone. With so many options available out there, like college or university, technical schools, and bootcamps, it’s easy to feel overwhelmed and unsure about which way to go.Maybe you’re wondering: Should I start working sooner or go for a longer academic journey? Do I need a program that fits around my job or family life? How can I choose a path that balances practical skills with career growth?The truth is there’s no one-size-fits-all answer. Every path offers something different, and the best choice depends on your personal goals and what you want from your career.Let’s break down the differences so you can choose the best path for you.Colleges: Focused and PracticalAt Cornerstone Community College, we are proud to be both career-focused and community-based. However, it’s common to find the terminology used separately, like career colleges, and community colleges.In general, colleges usually provide diplomas or certificates that aim to prepare students for jobs in industries such as technology, business, and hospitality. They offer:Shorter programs, that may take 6 months to 2 years. This allows students to join the job market and start their careers faster.Hands-on learning, with courses that focus on real-world skills that employees are looking for, with less focus on general education.Industry connections, often having strong ties with local businesses or even large corporations, which can lead to internship or co-op opportunities.At Cornerstone, we offer programs that will make students become job-ready in just about 6 to 12 months. Furthermore, because of our community approach, we can help students succeed in both their professional and personal growth.Universities: Broad and AcademicUniversities provide a more academic experience. These educational institutions offer degrees like bachelor’s, master’s, and even PhDs, usually over a longer period (3-4 years for a bachelor’s degree, for example).Universities are ideal for students who want a deeper, theoretical understanding of subjects and might be considering fields that require advanced degrees like engineering, medicine, law, or research.While universities offer a wider range of subjects, they often come with more general education requirements that may not directly apply to your career goals.Usually, it’s a good alternative for students looking for a more in-depth academic experience, and those aiming for professions that require advanced degrees.Technical Schools: Specialized SkillsIf neither college or university feels quite right and you’re more interested in a specialized, you might want to consider technical schools, which are focused entirely on specific, technical skills. Think IT, mechanics, engineering, and other fields that need precise training. Programs at technical schools often have a lot of hands-on experience, making them great for students who prefer learning by doing.These schools offer shorter programs compared to universities but tend to focus solely on the career you’re aiming for, without requiring general education courses. This means you can dive straight into the skills that matter most. You will find:Programs that are highly focused on the exact skills needed for the job.Hands-on training with the tools and equipment you’ll use in your field.Shorter programs that let you start working faster compared to longer university degrees, often with certifications that directly qualify you for specific jobs.If you’re someone who learns by doing and is eager to enter a technical field, this is a direct path to your career.Bootcamps and Online Education: Fast and FlexibleIf you need to gain skills fast or prefer flexibility in your learning, bootcamps and online education might be the best fit. These options allow you to balance learning with other life commitments while still acquiring highly marketable skills. The benefits include:Bootcamps are short and intense, often taking just a few months to equip you with in-demand skills, especially in tech fields like coding or digital marketing.Online courses give you the flexibility to learn at your own pace, from anywhere, which makes it ideal for people balancing work or family responsibilities.Both options are often more affordable than traditional educational paths and are perfect for those looking to upskill or change careers without committing to a long-term program.This makes bootcamps and online courses ideal for people who want to quickly learn new skills while maintaining flexibility in their schedule.Why Choose Cornerstone Community College?At Cornerstone College, we combine the best of both worlds: career-focused programs that prepare you for the workforce and a community-centered environment that offers support and guidance. Whether you’re interested in technology, business, or hospitality, our programs are designed to help you succeed.You don’t have to choose between getting job-ready skills and being part of a community, because we offer both.It’s your journey, after all. You choose what’s best for you!When it comes to choosing between college or university, technical school, or bootcamp, the right choice depends on your goals. If you want to gain practical skills quickly while being part of a supportive learning community,Cornerstone can be the perfect option for you. But whichever path you choose, make sure it aligns with where you want to go.Want to explore your options? Check out our programs page to learn more about the career paths you can pursue and how we can help you reach your goals. We’re here to guide you toward a successful future.

Understanding the different types of digital marketing is a crucial part of any business looking to succeed today. It helps companies connect with customers, build their brand, and increase sales. But what is digital marketing, and how can the different types benefit your business?In this blog post, we’ll explore the main types of digital marketing and how each one can help your business grow. Understanding these basics will give you the tools to build an effective strategy and stay competitive in the digital age.What Are the Benefits of Digital Marketing?Before diving into the types of digital marketing, let’s talk about why it’s so important:Wider reach: Digital marketing allows you to connect with customers worldwide, expanding your audience beyond geographical limits.Cost-effective: It’s often more affordable than traditional marketing methods and can deliver a better return on investment.Measurable: You can track the success of your campaigns in real time, allowing you to make quick adjustments.Targeted: Digital marketing lets you focus on specific audiences, ensuring your message reaches those most likely interested.Engaging: It offers interactive platforms to directly engage with your audience, building stronger relationships.8 Types of Digital MarketingIn this section, we’ll explore the eight key types of digital marketing that are shaping modern business. Understanding these types will not only help you identify the right strategies for your business but also give you insights into how to make your marketing efforts more effective.Whether you’re focusing on social media, content, or search engines, knowing how these types work will allow you to maximize your results and stay ahead in a competitive market.1. Social Media MarketingSocial media marketing is all about fostering a community and building relationships. Platforms like Facebook, Instagram, LinkedIn, and X allow brands to connect with their audience, promote their brands, and drive engagement. But the real power lies in understanding the nuances of each platform’s algorithm and how to leverage them for greater reach and engagement.For example, Instagram’s algorithm prefers posts that get quick engagement, like likes and comments, in the first hour. By posting when your audience is most active, you can increase your visibility.Additionally, using tools to monitor what people are saying about your brand can give you useful insights. This allows you to respond quickly to questions or complaints, helping to build stronger relationships with your audience.2. Influencer MarketingInfluencer marketing involves working with people who have a strong following on social media. The most effective influencer campaigns often focus on micro-influencers—people with smaller but highly engaged audiences. These influencers usually have closer connections with their followers, leading to more genuine recommendations.To make the most of influencer marketing, choose micro-influencers whose audience matches your brand. Even though they have fewer followers, their content often gets more engagement, which can lead to better results for your campaign.Using tools that match your brand with the right influencers can also save time and improve the effectiveness of your campaigns.3. SEO & SEMSearch Engine Optimization (SEO) and Search Engine Marketing (SEM) are important for making sure people can find your website. Local SEO is especially useful for businesses that rely on local customers, as it helps you show up in searches for your area.To boost your SEO, you can use structured data markup on your website, which helps your content appear in special features like rich snippets in search results. This can improve your visibility and make people more likely to click on your site.Also, instead of only using general keywords, try finding trending keywords specific to your industry or area. Adding these keywords to your content can help you stay ahead of competitors and attract more visitors.4. Email MarketingEmail marketing is a direct way to stay in touch with your customers. To make it more effective, personalizing your emails is key. This means not just using the customer’s name, but also tailoring the content based on their behavior and preferences.For example, if a customer leaves items in their shopping cart, sending an email reminder with a small discount can encourage them to complete their purchase.You can also use dynamic content in your emails, which changes based on who is reading it. This makes your emails more relevant to each customer, increasing the chances they will engage with your message.5. Content MarketingContent marketing involves creating valuable content that meets your audience’s needs at every stage of their journey. This could include blog posts, videos, or guides that provide helpful information.One strategy to improve your content marketing is using content clusters. This means creating a main page on a broad topic and linking it to related subtopics. This helps search engines understand your content better, boosting your site’s ranking.Investing in long-form content is also beneficial. Longer content often ranks higher in search results and keeps readers on your site longer, which can lead to more conversions.6. Web GraphicsWeb graphics, like banners and infographics, play an important role in guiding users through your site and encouraging them to take action. The right visuals can make your site more engaging and increase conversions.To make your web graphics more effective, consider using tools that show how users interact with them. This data can help you place and design graphics in ways that improve user experience and lead to better results.Interactive graphics, such as clickable infographics, can also capture attention and provide more value to users, leading to higher engagement.7. Web AnalyticsWeb analytics is about understanding how visitors use your site and making improvements based on that data. By tracking user behavior, you can see what’s working and what needs to be improved.One useful technique is cohort analysis, which looks at how different groups of users behave over time. This can help you spot trends and make better decisions about your marketing strategies.Setting up event tracking is another way to get deeper insights. This allows you to see what actions users take on your site, such as clicking a button or watching a video, so you can optimize your site to drive more engagement and conversions.8. Affiliate MarketingAffiliate marketing allows businesses to grow their reach by partnering with others who promote their products. The key to success is choosing the right affiliates and offering them good incentives.To make your affiliate program more effective, track not just the sales affiliates generate but also the quality of those sales. For example, see if these sales lead to repeat customers or higher-value purchases.Offering higher commissions for top-performing affiliates can also motivate them to drive more sales, helping you build strong, lasting partnerships.The Impact of Digital Marketing on Various IndustriesDigital marketing has a big impact on different industries. For example, in the travel industry, digital channels like social media and SEO are crucial for influencing customer decisions. In the B2B sector, companies rely on content marketing and targeted strategies to build long-term relationships with clients.In industries like finance and healthcare, where trust is critical, combining content marketing with strong SEO can position your brand as a trusted authority. This approach helps retain customers and attract new ones who value expertise and reliability.Learn about digital marketing