Our Digital Marketing Specialist Program aims to introduce essential concepts, tools, and techniques to those who wish to enter the ever-evolving world of digital marketing. Throughout our courses, you’ll learn the fundamentals of Google Analytics, WordPress development, SEO business approaches, online marketing strategies, social media marketing, inbound marketing, lead management, and much more.

Maximize the benefits of this program by opting for our co-op diploma option, which integrates classroom learning with valuable hands-on work experiences.

Students of Digital Marketing Specialist Program

DURATION

6 Months

Academic Education (Part-time Work Permit)

6 Months

Paid Co-op (Full-time work permit)

EXP+ : Students enrolled in the 12 or 24 months programs are eligible for up to 16 weeks of scheduled break right before starting their co-op process . This grants them time to prepare for a more enriching and productive working experience in Canada.

Become a Digital Marketing Specialist

Our Digital Marketing Specialist Diploma Program covers all core areas of trending digital marketing topics, including marketing strategies, social media marketing, WordPress, email marketing, search engines, content marketing, online advertisement, Google Analytics, and many more.
Our goal is to empower our students with a diverse skill set, providing them the flexibility to choose from a wide range of career paths related to the program.
The courses are consistently updated to stay current with today’s ever-changing marketing strategies, with each one designed to address and focus on crucial areas of digital marketing.

Career Opportunities in the Digital Marketing Industry

In today’s business landscape, establishing a robust online presence is imperative for success and effective target audience engagement. . Digital marketing has evolved into a cornerstone for success and the focal point of marketing efforts in forward-thinking companies.

Through our program, students will be equipped with fundamental principles, concepts, methodologies, and tools that will empower them to become professionals of excellence who will lead companies into the future.

As a digital marketing specialist, you can explore diverse career paths across various industries , including advertising agencies, digital marketing firms, e-commerce companies, or even by launching your own consultancy.

Given its significance and broad applicability, the digital marketing industry in Canada offers various career options, including:

  • Online Marketing Specialist
  • Account/Client Coordinator
  • Social Media Marketing Coordinator
  • Digital Marketing Assistant
  • Search Engine Optimization Analyst
  • Content Marketing Coordinator
  • E-mail Marketing Specialist
  • Online Ads Assistant

 

This course aims to introduce students to the art of graphic design and content development, covering Adobe Photoshop and Illustrator, as well as basic WordPress development. Students will  gain expertise in digital color  formats, image optimization  and resizing, domain registration, web hosting, HTML and CSS basic editing, and more!

By  the end of the course, students are expected to be adept  in:

  • Fundamentals of Adobe Photoshop and Illustrator
  • Principles of design
  • Creation of a WordPress website 
  • Content creation tailored for social media platforms 

Through this course, students will learn the fundamental elements of digital marketing, including  marketing strategy, content design, keyword targeting optimization, search engine advertising, page rank formulas, and troubleshooting search engine rankings. They will also become familiar  with content and conversion analytics.

By  the end of the course, students are expected to be proficient  in:

  • Fundamentals of Digital Marketing
  • Establishing Client Personas
  • Marketing Funnels
  • SEO Basics
  • Utilizing Marketing Frameworks

 

This course covers the core functions of search engines and how to apply them to web design and content strategy. Topics will include, but are not limited to, Search Engine Crawlers (SEC), the relevance of content, information update frequency, rich media content, internal and external links, and web page security.

By  the end of the course, students are expected to be proficient  in:

  • Technical aspects of search engines
  • Building an SEO-friendly website 
  • Facilitating local search growth
  • Conducting SEO audits 

The goal of this course is to teach necessary methods, skills and principles for effective commercial social media on various platforms, such as Facebook, TikTok, Twitter, Instagram, and YouTube, as well as blog posts and podcasts. Students will learn how to use these tools to build brand equity and improve social engagement with their target demographic.

Upon completion  of the course, students are expected to be Knowledgeable  in:

  • Social media networks
  • Increasing engagement in social media posts  
  • Content creation strategies
  • Utilizing  social media tools and design

Through this course, students will deepen their knowledge of marketing data analysis, focusing on advanced advertising metrics. Topics include user acquisition, paid vs organic user traffic, campaign execution and analysis, ad reporting, conversion rates, Return on Investment (ROI), and marketing strategy evaluation. 

By  the end of the course, students are expected to be adept  in:

  • Determining and evaluating  user trends and behaviors 
  • Marketing analytics and strategies
  • Paid advertising
  • ROI (return on investment)
  • Utilizing Google Analytics

This course aims to enable students to successfully manage marketing campaigns, understand current trends of consumer behaviour, integrate digital and print media advertising, optimize campaigns, select ad types, and apply specialized techniques for particular markets. 

Upon completion  of the course, students are expected to be proficient  in:

  • Managing marketing projects
  • Audience-centric  approach
  • Real-life projects management

Admission

Enrollment Requirements:

Applicants must possess a high school diploma or its equivalent; alternatively, they must be at least 19 years old .
English Proficiency Requirements:

  • TOEFL iBT: 79+
  • TOEIC: 850+
  • DUOLINGO: 120+
  • IELTS: 6,5+
  • Cornerstone Level: 6.0+

Admission Documents:

  • Online application form
  • A copy of your passport
  • High school diploma for candidates under 19 years old
  • Valid documentation for IELTS/TOEFL/TOEIC results (if applicable)

** Students are required to have their personal computer

 

Success stories

Check what our student’s squad say about us

This course provided me with hands-on experience and enhanced my knowledge as a digital creative for marketing.

Fugo

Arriving in Canada with no digital marketing background, I extended my stay for a diploma course, it ignited my passion for WordPress and Social Media, and landed my current job thanks to class projects and the dedication of my instructors.

Miyuki

I can't say enough about the amazing digital marketing course I took at Cornerstone. The instructors were nice, and the content was very practical. I've gained a whole new set of skills that have significantly boosted my career.

Nae

Schedule

SeasonStart Date
SpringApr 2nd, 2024
SummerJuly 2nd, 2024
FallOct 1st, 2024
WinterJan 2nd, 2024

FAQ

The digital marketing industry is one of the fastest-growing industries in Canada. Nowadays, every company is recognizing the importance  of digital marketing for their business.

Considering digital marketing agencies and the digital marketing departments of companies , there is and will always be  a high demand for at least the next couple of decades. Therefore, pursuing a career in digital marketing in Canada would be  the right choice for everyone!

Our industry-focused courses will be helping you to acquire  the most up-to-date  knowledge accompanied by  real-life work experience under the guidance of our expert instructors . You can also explore the step-by-step process from zero to hero  to become a digital marketing specialist in Vancouver.

One of the positive aspects of our digital marketing programs at Cornerstone College is that we aim to make you love what you study . Our hands-on practical teaching methods will assist you in developing  the  skills that will become part of  your daily routine.

Absolutely, you can choose your learning method. Here at Cornerstone, we offer  hybrid digital marketing courses that provide  flexibility for our students to select  the most comfortable way to learn in Canada. If you prefer  in-class courses, our online booking system helps students reserve their spot for any available day .

There is no additional payment required for any industry-recognized digital marketing certifications. Cornerstone College provides all certifications  to its students free of charge.

Upon enrollment in the Digital Marketing Specialist diploma program, we provide students with a one-month Adobe Creative Cloud subscription to enhance their design skills for creating content related to websites, emails, or social media marketing.

The salary for a Digital Marketing Specialist in Canada depends on your personal, communication, and industry-related skills. Digital marketers can earn approximately 18.50 CAD per hour in Canada. As you gain more experience, your salary will automatically increase.

Yes, all our students get  paid once they find a job related to the digital marketing industry during their co-op.

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