In today’s technological age, digital marketing stands as a crucial factor in achieving business success. Companies worldwide are actively seeking professionals capable of navigating the complexities of online marketing.
Digital Marketing encompasses a broad spectrum of strategies, tools, methods, and techniques utilized to promote products or services across various digital channels. This diversity serves as a gateway to a world of endless opportunities and exciting career prospects.
Our course is designed to equip you with the essential skills for a successful entry into the Canadian market, offering not just academic knowledge but also providing a diverse and inclusive cultural experience. It presents a unique opportunity to gain access to a thriving industry and establish a rewarding career in the field of digital marketing.
⏳: 60 hours – 3.5 months – Every Saturday – 10 am – 2 pm
📋: ESL: Academic IELTS 6.5 TOEFL IBT 79-101 TOEIC 850 + Duolingo 120-125
📅: Starting Date: April 29th
PROGRAM OVERVIEW
Acquire the skills to strategize effectively, enhance engagement, and propel business growth through Digital Marketing strategies.
Our comprehensive course spans a spectrum of subjects, ranging from the fundamentals of Digital Marketing to advanced topics such as lead generation, branding, and audience engagement.
In this introductory course, you’ll embark on a journey not only to learn but to master marketing fundamentals, ensuring your proficiency in this ever-evolving field.
If you aspire to broaden your horizons and further develop your skills, we encourage you to take the next step and enroll in our Digital Marketing program. Here, you’ll have the opportunity to become a specialist in the field, equipped to navigate and excel in the dynamic landscape of digital marketing.
CERTIFICATE
This course offers the valuable opportunity to earn a HubSpot certification in Inbound Marketing, providing you with an additional layer of credibility in the field. It’s a certificate that can set you apart in the competitive landscape of digital marketing.
English Proficiency Enrollment Requirement
- TOEFL iBT: 79+
- TOEIC: 850+
- DUOLINGO: 120+
- IELTS: 6,5+
- Cornerstone Level: 6.0+
COVERED TOPICS
- Introduction to Digital Marketing
- Marketing Research
- Building a Digital Marketing Strategy
- Inbound Marketing Strategy
- Storytelling
- Content Marketing Strategy
- Lead Generation (Websites and Landing Pages)
- Email Marketing
MEET YOUR INSTRUCTOR
Brigitte Ipuz is a social communicator and marketing management specialist with over nine years of experience in Digital Marketing across both Colombia and Canada.
Throughout her professional journey, she has been instrumental in creating impactful strategies for social media and websites, notably contributing to governmental offices such as Bogotá City Hall.
Brigitte has also excelled as a UX writer, playing a key role in significant projects like the National Digital Agency’s UX Writing National Guideline for the Ministry of Information and Communication Technologies, contributing to the success of the primary Campaign for Carpeta Ciudadana Digital.
In her current role as a Digital Marketing Instructor at CICCC, Brigitte leverages her extensive expertise to assist students in developing marketing skills, empowering them to maximize their potential. She encourages students to actively contribute to the creation, distribution, and promotion of products and services within the evolving landscape of digital marketing.
