Caio Franco

Caio Franco

  • Group:Digital Marketing (Specialist & Advanced)

Caio Franco

I have nearly 20 years of experience in marketing and advertising, during which I’ve had the opportunity to collaborate with renowned brands such as Google, Volkswagen, General Electric, AB InBev, and M&M’s. My professional journey in Canada has been enriched by diverse experiences, including involvement in sports marketing. I’ve worked closely with professional clubs such as Pacific FC in Victoria and am currently engaged with Vancouver Whitecaps FC.

My expertise includes a) Strategic Marketing Planning, developing comprehensive marketing strategies aligned with business objectives to drive brand growth and market expansion. b) Digital Marketing, implementing digital marketing campaigns across various channels, including social media, email marketing, SEM, and content marketing, to enhance brand visibility and engagement. c) Advertising Campaign Development, conceptualizing and executing integrated advertising campaigns, including creative ideation, media planning, and campaign optimization, to reach target audiences and drive conversions. d) Data Analysis and Performance Metrics, utilizing data analytics tools to track and analyze marketing performance metrics, optimize campaigns, and measure ROI effectively.

I believe in nurturing an interactive learning environment that encourages collaboration and critical thinking, emphasizing active engagement and real-world application to help students become successful in their professional journey. Outside of work, I enjoy hiking, running, and watching documentaries.

Certificate in Programmatic Hours Discussion (Verizon Media)
Audience Insights (Meta)
Advanced Google Analytics (Google)
Inbound Marketing Certification (Hubspot)
Social Marketing Certification (Hootsuite)
Email Marketing Certified (Hubspot)
Google Ads Search Certification (Google)
Google Ads Display Certification (Google)

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