SEO Foundations

SEO stands for Search Engine Optimization, which comprises a set of techniques designed to increase both the quantity and quality of website traffic by enhancing its visibility, making it more prominent on search engines like Google.

Cornerstone’s SEO Foundations course is crafted to provide students with the fundamental knowledge and skills necessary to adeptly apply SEO practices in their current or future professional pursuits.

Whether you’re a business owner aiming to amplify your online presence, a professional looking to refine your marketing skills, or an SEO enthusiast seeking to deepen your understanding, this course stands as the right choice and a valuable investment in your professional success.


Embark on this enriching journey with us and uncover the secrets to achieving superior online visibility.

In this course, students will immerse themselves in structured learning modules that cover vital topics, including keyword research, on-page/off-page optimization, link building, and technical SEO. Through hands-on experiences, they will master these skills and learn to make a significant impact on search rankings.


This course offers students the opportunity to earn an SEO Fundamentals certification from the recognized Semrush Academy. It serves as a recognition of proficiency in essential SEO principles, adding valuable credentials to your professional profile.

Enrollment Requirements

English Proficiency Requirements

Previous Studies Requirements

Duration and Schedules

⏳ 3.5 months (60 hours)
🗓️ Saturday
⏰ 10am – 2pm
📅: Starting Date: April, 29th


Introduction to SEO
Keyword Research and Competitor Analysis
On-Page SEO Techniques and Content Creation
Link Building Strategies
Off-page SEO and SEO Audit
Technical SEO and Website Performance
SEO Tools and Analytics
SEO Trends and Algorithm Updates
Creating an SEO Strategy


Rafael Navarro is a results-oriented digital marketing professional, specializing in SEO optimization, market research, and project management. Serving as a Cornerstone Instructor, he is dedicated to guiding students in realizing their potential and excelling in the dynamic field of digital marketing.

With a proven track record as a Project Manager at Proximity Colombia and Marketing Coordinator at Conergia Cranes, Rafael is instrumental in driving business growth through innovative strategies and data-driven decision-making. His academic achievements include an MBA from the University of Canada West, a Certificate in Project Management from Cámara de Comercio de Bogotá, and a Bachelor’s Degree in Marketing and International Business from Sergio Arboleda University. 

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