UI/UX Designer Advanced

In this course, the students learn about how to use applications (like web or mobile applications) usage by users to inform and improve user experience using tools and techniques such as Google Analytics.

At the end of the course, the students will be knowledgeable about:

• Defining user experience metrics
• Improving the design based on data collected

This course provides some technical foundations for designing high-fidelity prototypes using web applications. The course covers both technical challenges of developing web applications and evaluating web applications from UI/UX perspectives such as vertical and horizontal prototyping.

At the end of the course, the students will be knowledgeable about:

• Learning user experience topics in web design
• Understanding design prototypes

UI/UX designs are informed and impacted by the product decision made by the product manager. It is beneficial if the UI/UX designer can understand the reasoning behind such products decisions. This course is an introductory course to product management and responsibilities of product management and particularly the communication between the product manager and the UI/UX designers.

At the end of the course, the students will be knowledgeable about:

• Developing stages in product design
• Covering product evaluation and assessment

Many software development companies adopt agile methodology in developing their products. While developers are trained in subjects regarding Agile development like lean product design and scrum, the designers do not usually receive such training and therefore they become a bottleneck in the product development cycle and many Agile books suggest replacing a non-agile designer with a non-designer who knows how to work in an agile environment. This module is one of the core topics to become an expert UX designer.

At the end of the course, the students will be knowledgeable about:

• Agile methodology in product design
• Advancing scrum and lean strategy

This module introduces core topics in digital marketing that could help UI/UX designers better design products. Also, the course covers some core topics in digital marketing such as SEO, content strategy, content creation and content distribution.

At the end of the course, the students will be knowledgeable about:

• Running user experience studies on social media
• Collecting user’s feedback on UI/UX decisions

UI/UX and product designers work very closely with the business team. Understanding the core business topics will help the designers a lot in designing the company’s product. The course covers topics such as business model, value propositions, user segmentations, brand promise, minimum-viable-product (MVP) and design for MVP.

At the end of the course, the students will be knowledgeable about:

• Learning business models & value proposition
• Practicing market and user research

This is a second project course of the program. While the first project course only focuses on UI/UX design in product design, this second-course project is a more comprehensive project where the student will work in a group and will go through different stages of product design from business, product and UI/UX design perspectives.

At the end of the course, the students will be knowledgeable about:

• Understanding the product from a business perspective such as business model, vision, brand promise, MVP, etc.
• Creating product hypothesis and user personas and how they are informed by business requirements