Digital Marketing Specialist Co-op Diploma in Vancouver covers all online digital marketing courses such as Google web analytics, WordPress development, SEO, online marketing strategies, social media marketing, and online displays with search engine business approaches.


6 Months

Academic Education (Part-time Work Permit)

6 Months

Paid Co-op (Full-time work permit)

Tailored Digital Marketing Diploma

Our Digital Marketing Specialist Diploma Program introduces every core functional area of trending digital marketing topics below:

  • Digital marketing strategies
  • Social media marketing
  • Creating a WordPress website
  • E-mail marketing
  • Search engine optimization (SEO)
  • Content marketing
  • Online advertisement
  • Google web analytics
  • Students will be able to choose from several different career paths based on the students’ individual interests and strengths. Each of the digital marketing course programs focuses on the most critical areas of online marketing.

It is regularly updated to remain relevant in today’s rapidly shifting online marketplace. Learning technical digital marketing strategies will also be assisting to create different aspects for any courses.

This course will introduce content manipulation with Adobe Photoshop and rudimentary web development using the WordPress platform. You will gain an understanding of Photoshop tools, image resizing, digital color dimensions of screen and print, and image optimization for the web. And, you will also learn how to create a WordPress website that will include the use of HTML and CSS editing, domain name registration, and web hosting.

  • Introducing Adobe Photoshop and Illustrator
  • Design principles
  • Learning how to create a website with WordPress
  • Content creation for social media platforms

The Digital Marketing course will teach the fundamental elements of digital marketing such as marketing strategy, content design, optimal keyword targeting, search engine advertising, page rank formulas, and troubleshooting search engine rankings. You will also learn to identify and measure different types of analytical data including content analytics, mobile analytics, and conversion analytics.

  • Introduction to digital marketing
  • Learning how to discover your buyer persona
  • Creating marketing funnels
  • Overview of marketing channels
  • Using marketing frameworks

This course covers the core functions of search engines and how they can be applied to web design and content structure. You will learn about how search engine crawlers (SEC) are used to continuously review web pages and their contents in order to determine search engine results. Examples include the relevance of content, frequency of updated information, rich media content, internal and external links, and web page security.

  • Technical essentials of search engines
  • How to build an SEO-friendly website?
  • Learning growth of local search
  • Performing SEO audit

Through this course, you will explore the principles and use of effective commercial social media; you will utilize multiple social media platforms to connect companies with their target demographics using Facebook, Twitter, Instagram, and YouTube, as well as additional marketing resources such as blog posts and podcasts. Lastly, you will learn how to use these tools to build brand equity and improve social engagement with your target demographic. Students will be able to discover all the aspects of becoming the best social media specialists in Canada.

  • Overview of social media networks
  • Understanding how to engage social media posts and content creation strategies
  • Effective communication through social media
  • Using social media tools and design

This course will expand on marketing analytics with an in-depth focus on advanced advertising metrics. You will learn more about user acquisition, paid vs organic user traffic, campaign execution and analysis, ad reporting, conversion rates, return on investment (ROI), and marketing strategy evaluation. This will teach you to determine and evaluate user trends and behaviors and how they impact the outcome of a marketing strategy.

  • Introduction to marketing analytics
  • Learning effective paid advertising
  • Understanding marketing ROI (return on investment)
  • Technical details of Google Analytics

Upon completion of this course, the successful student will have reliably demonstrated the ability to understand and utilize current trends in consumer behavior, integrate digital and print media for advertising, optimize advertising campaigns, select and employ the most appropriate ad type form the extensive range available and understand and employ specialized techniques for particular markets.

Learning how to manage marketing projects
Approaching your audience
Practicing and managing real-life projects


Entrance Requirements:

  1. High School Graduation or equivalent; or 19 years of age.
  2. Successful completion of ESL level upper-intermediate at Cornerstone College
    • Academic IELTS 6.5
    • TOEFL IBT 79
    • Duolingo 120
    • Qualification for ESL level advanced on the CICCC placement test

Admission Documents:

  • Online application form
  • A copy of your passport
  • High school diploma for a candidate who is under 19 years old
  • Valid document for academic IELTS or TOEFL if an applicant has

** Students are required to have their personal computer

Success stories

Check what our student’s squad say about us

This course provided me with hands-on experience and enhanced my knowledge as a digital creative for marketing.


Arriving in Canada with no digital marketing background, I extended my stay for a diploma course, it ignited my passion for WordPress and Social Media, and landed my current job thanks to class projects and dedication of my instructors.


I can't say enough about the amazing digital marketing course I took at Cornerstone. The instructors were nice, and the content was very practical. I've gained a whole new set of skills that have significantly boosted my career.



SeasonStart Date
SpringApr 2nd, 2024
SummerJuly 2nd, 2024
FallOct 1st, 2024
WinterJan 2nd, 2024


The digital marketing industry is one of the fastest-growing industries in Canada. Nowadays, every company is getting used to knowing the importance of digital marketing for their business.

Considering digital marketing agencies and companies’ digital marketing departments, there is and will be always a high demand for at least the next couple of decades. So, having a digital marketing career in Canada will be the right choice for everyone!

Our industry-focused courses will be helping you to get the most updated knowledge along with real-life work experience under the guidance of our instructors’ expertise. You can also check zero to hero steps to become a digital marketing specialist in Vancouver.

One of the good things about our digital marketing programs is that we make you love what you study at Cornerstone College. Hands-on practical teaching methods will assist you to develop your skills that will be your daily routine.

Absolutely, you can choose your learning method. Here at Cornerstone, we have hybrid digital marketing courses that give flexibility for our students to pick the most comfortable way to learn in Canada. If you would like to join in-class courses, our online booking system helps students reserve their spot for any day available.

There is no additional payment required for any industry-recognized digital marketing certifications. Cornerstone College provides all certifications with no charge for its students.

Once you start studying the Digital Marketing Specialist diploma program, we will be providing an Adobe Creative Cloud subscription for a month to improve your design skills to prepare your design related to your website, e-mail, or social media marketing skills.

It is totally depending on your personal, communication, and industry-related skills. Digital marketers can earn 18.50CAD/per hour in Canada. Once you get more experience, your salary will also be automatically increased.

Yes, all our students are getting paid once they find a job related to the digital marketing industry during their co-op.

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