Digital Marketing Specialist Co-op Diploma
Digital Marketing Specialist Co-op Diploma covers the technological resources such as web analytics, YouTube advertising, microblogging, B2B marketing, social advertisement displays, and online displays with search engine business approaches.
- Program Description
- Career Opportunities
- Program Schedule & Start Dates
- Program Curriculum
- Admission Requirements
- Apply Now
Program Description
In digital marketing positions in Vancouver, the defining characteristics of the 21st century have accelerated changes. New systems and applications advance rapidly as the business world evolves. This program focuses on the most critical areas of internet marketing and is regularly updated to remain relevant in today’s rapidly shifting online marketplace.
Aside from the additional efforts made relative to the level of commitment students individually feel towards their program, students are expected to complete a minimum of 1-3 hours of assigned reading and/or homework each day, as designated by the instructor.
Our instructors, who have been employed within the industry offer their own hands-on experience and knowledge to our students.
(Part-time Work Permit)
(Full-time Work Permit)
Aside from the additional efforts made relative to the level of commitment students individually feel towards their program, students are expected to complete a minimum of 1-3 hours of assigned reading and/or homework each day, as designated by the instructor.
Our instructors, who have been employed within the industry offer their own hands-on experience and knowledge to our students.
Career Opportunities
In a digital age, the world needs digital marketers. In this program students will learn the principles and implementation of the skills needed to work in the digital marketing industry. It introduces every core functional area of digital marketing, such as digital marketing strategies, social media, search engine optimization, campaign management, e-mail marketing, content marketing, online advertisement, web analytics, principles of design and WordPress website management. Students will be able to choose from several different career paths based on the students’ individual interests and strengths.
- Yearly Low salary : 39,000$
- Yearly Median Salary : 50,000$
- Yearly High salary : 66,000$
Average Digital Marketing Specialist (DMS) yearly salary in Canada C$50,098
Digital marketing is the center of the marketing efforts of all the relevant companies nowadays. Understanding your target audience and how they behave online is critical to the digital marketing success of any company.
Jobs For Digital Marketing Specialist
Students can explore roles such as:
- Account/Client Coordinator
- Social Media Marketing Coordinator
- Digital Marketing Assistant
- Search Engine Optimization Analyst
- Content Marketing Coordinator
- E-mail Marketing Specialist
- Online Ads Assistant
There are many different areas related to Digital Marketing and they all need to work together for a company to have a consistent and efficient digital marketing strategy. Real world experience is essential for the students, so as a school we thrive to bring the real world inside the classroom. We work closely with local start-ups to create projects and workshops to expose students to the digital marketing local industry.
Program Schedule
| Monday – Friday |
|---|
| 5:30 PM – 9:30 PM |
Based on the start date the student will begin with the course schedule and continue with following courses. Refer to the brochure below for more information.
Start Dates
| Season | Starting Dates |
|---|---|
| Summer | July 8th, 2019 |
| Fall | Sep 30th, 2019 |
| Winter | Jan 6th, 2020 |
| Spring | Apr 6th, 2020 |
Program Curriculum
This course will introduce content manipulation with Adobe Photoshop and rudimentary web development using the WordPress platform. You will gain an understanding of Photoshop tools, image resizing, digital colour dimensions of screen and print, and image optimization for the web. And, you will also learn how to create a WordPress website that will include the use of HTML and CSS editing, domain name registration, and web hosting.
The Digital Marketing course will teach the fundamental elements of digital marketing such as marketing strategy, content design, optimal keyword targeting, search engine advertising, page rank formulas, and trouble shooting search engine rankings. You will also learn to identify and measure different types of analytical data including content analytics, mobile analytics, and conversion analytics.
This course covers the core functions of search engines and how they can be applied to web design and content structure. You will learn about how search engine crawlers (SEC) are used to continuously review web pages and their contents in order to determine search engine results. Examples include relevance of content, frequency of updated information, rich media content, internal and external links, and web page security.
Through this course, you will explore the principles and use of effective commercial social media; you will utilize multiple social media platforms to connect companies with their target demographics using Facebook, Twitter, Instagram, and YouTube, as well as additional marketing resources such as blog posts and podcasts. Lastly, you will learn how to use these tools to build brand equity and improve social engagement with your target demographic.
This course will expand on marketing analytics with in-depth focus on advanced advertising metrics. You will learn more about user acquisition, paid vs organic user traffic, campaign execution and analysis, ad reporting, conversion rates, return on investment (ROI), and marketing strategy evaluation. This will teach you to determine and evaluate user trends and behaviours and how they impact the outcome of a marketing strategy.
With this course, you will focus on enhancing user experience in the mobile marketing industry. They will learn about marketing strategies for mobile platforms and smart devices through interactive advertising including augmented reality, location-based advertising, branded apps, mobile video ecosystems, near field communication (NFC), and 2D and 3D trigger scanning such as QR codes. Understanding of these subjects will help students to create valuable marketing content and strategies.
Admission Requirements
- High School Graduation or equivalent; or 18 years of age.
- Successful completion of CICCC ESL level upper intermediate
- Qualification for ESL level intermediate on the CICCC placement test.
- Academic IELTS 5.5
- TOEFL 65
Admission Documents
- Online application form
- A copy of your passport
- High school diploma for a candidate who is under 18 years old
- Valid document for academic IELTS or TOEFL if an applicant has
Other Diploma Programs and English Courses
If you would like to enrol for the Customer Relations Specialist program, click the button below. Afterward, fill up the online application form and take the online placement test.
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