Digital Marketing Specialist Co-op Diploma

Digital Marketing Specialist Co-op Diploma in Vancouver covers all online digital marketing courses such as Google web analytics, WordPress development, SEO, online marketing strategies, social media marketing, and online displays with search engine business approaches.

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Program Description

Digital Marketing Specialist – Program Overview

digital marketing specialist programsDigital Marketing Specialist Diploma program introduces every core functional area of digital marketing, such as digital marketing strategies, social media marketing, search engine optimization (SEO), campaign management, e-mail marketing, content marketing, online advertisement, Google web analytics, and WordPress website management.


Students will be able to choose from several different career paths based on the students’ individual interests and strengths.


Each of the digital marketing course programs focuses on the most critical areas of online marketing. It is regularly updated to remain relevant in today’s rapidly shifting online marketplace. Learning technical digital marketing strategies will also be assisting to create different aspects for any courses.

digital marketing courses in vancouver

Digital Marketing Certifications

Students will be able to achieve the following digital marketing certifications on top of our Digital Marketing Specialist Diploma throughout their academic education in Canada and online.

Our instructors, who have been employed within the industry offer their own hands-on experience and knowledge to our students. Their essential goal is to show international and local students how to become a digital marketing specialist in only one year.


Students are expected to complete hands-on digital marketing training or homework each day, as designated by the instructor.

6 Months
Academic Education

(Part-time Work Permit)

6 Months
Paid Co-op

(Full-time Work Permit)

There are many different areas related to Digital Marketing and they all need to work together for a company to have a consistent and efficient digital marketing strategy.  Real-world experience is essential for the students, so as a school we thrive to bring the real world inside the classroom. We work closely with local start-ups to create projects and workshops to expose students to the digital marketing local industry.


That is why Cornerstone College delivers one of the best digital marketing courses in Canada.

Career Opportunities

Career Opportunities in the Digital Marketing Industry

In a digital age, the world needs digital marketers. For digital marketing courses in Vancouver, students will learn the principles and implementation of the skills needed to work in the digital marketing industry.


In digital marketing positions in Vancouver, the defining characteristics of the 21st century have accelerated changes. New systems and applications advance rapidly as the business world evolves.

  • Yearly Low salary : 39,000$
  • Yearly Median Salary : 50,000$
  • Yearly High salary : 66,000$

Average Digital Marketing Specialist (DMS) yearly salary in Canada C$50,098

Digital marketing is the center of the marketing efforts of all the relevant companies nowadays.


Understanding your target audience and how they behave online is critical to the digital marketing success of any company.

Jobs For Digital Marketing Specialist

Students can explore roles such as:

  • Online marketing specialist
  • Account/Client Coordinator
  • Social Media Marketing Coordinator
  • Digital Marketing Assistant
  • Search Engine Optimization Analyst
  • Content Marketing Coordinator
  • E-mail Marketing Specialist
  • Online Ads Assistant
Program Schedule & Start Dates

Program Schedule

Monday – Friday Time
Morning 8:30 AM – 12:30 PM
Afternoon 1:00 PM – 5:00 PM
Evening 5:30 PM – 9:30 PM

* The schedule may be subject to change.

** Based on the start date the student will begin with the course schedule and continue with the following courses. Refer to the brochure below for more information.

Start Dates

Season Starting Dates End Dates
Fall Sep 28th, 2020 Sep 24th, 2021
Winter Jan 4th, 2021 Dec 17th, 2021
Spring Apr 6th, 2021 Mar 25th, 2022
Summer July 5th, 2021 June 24th, 2022
Program Curriculum

Program Curriculum

Course 2006 – Web Graphics- Adobe Photoshop/ WordPress · 60hr

This course will introduce content manipulation with Adobe Photoshop and rudimentary web development using the WordPress platform. You will gain an understanding of Photoshop tools, image resizing, digital colour dimensions of screen and print, and image optimization for the web. And, you will also learn how to create a WordPress website that will include the use of HTML and CSS editing, domain name registration, and web hosting.

Course 2007 – Digital Marketing · 120hr

The Digital Marketing course will teach the fundamental elements of digital marketing such as marketing strategy, content design, optimal keyword targeting, search engine advertising, page rank formulas, and trouble shooting search engine rankings. You will also learn to identify and measure different types of analytical data including content analytics, mobile analytics, and conversion analytics.

Course 2008 – Search Engine Optimization (SEO) · 60hr

This course covers the core functions of search engines and how they can be applied to web design and content structure. You will learn about how search engine crawlers (SEC) are used to continuously review web pages and their contents in order to determine search engine results. Examples include relevance of content, frequency of updated information, rich media content, internal and external links, and web page security.

Course 2009 – Social Media Marketing · 60hr

Through this course, you will explore the principles and use of effective commercial social media; you will utilize multiple social media platforms to connect companies with their target demographics using Facebook, Twitter, Instagram, and YouTube, as well as additional marketing resources such as blog posts and podcasts. Lastly, you will learn how to use these tools to build brand equity and improve social engagement with your target demographic.

Course 2010 – Web Analytics, Measurement, and Approach · 60hr

This course will expand on marketing analytics with in-depth focus on advanced advertising metrics. You will learn more about user acquisition, paid vs organic user traffic, campaign execution and analysis, ad reporting, conversion rates, return on investment (ROI), and marketing strategy evaluation. This will teach you to determine and evaluate user trends and behaviours and how they impact the outcome of a marketing strategy.

Course 2011 – Campaign Management · 120hr

Upon completion of this course, the successful student will have reliably demonstrated the ability to understand and utilize current trends in consumer behaviour, integrate digital and print media for advertising, optimize advertising campaigns, select and employ the most appropriate ad type form the extensive range available and understand and employ specialized techniques for particular markets.

** Programs and courses are subject to change without notice.

Admission Requirements

Admission Requirements

  1. High School Graduation or equivalent; or 18 years of age.
  2. Successful completion of CICCC ESL level advanced
  3. Qualification for ESL level advanced on the CICCC placement test.
    • Academic IELTS 6.5
    • TOEFL 79

** Students are required to have their personal computer

Admission Documents

  1. Online application form
  2. A copy of your passport
  3. High school diploma for a candidate who is under 18 years old
  4. Valid document for academic IELTS or TOEFL if an applicant has
Apply Now

If you would like to enrol for the Digital Marketing Specialist program, click the button below. Afterward, fill up the online application form and take the online placement test.


In case of having a question regarding the program, please fill the contact form and share with us. We will get back to you in the soonest time.


By proceeding, I agree that Cornerstone International Comunity College or its representatives may contact me by email (including by automated means) at the email address I provide, including for marketing purposes.

This program has been approved by the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.