Digital Marketing Specialist Co-op Diploma
Digital Marketing Specialist Co-op Diploma in Vancouver covers all online digital marketing courses such as Google web analytics, WordPress development, SEO, online marketing strategies, social media marketing, and online displays with search engine business approaches.
(Part-time Work Permit)
(Full-time Work Permit)
Program Overview
Tailored Digital Marketing Courses
Digital Marketing Specialist Diploma program introduces every core functional area of digital marketing below:
- Digital marketing strategies
- Social media marketing
- Creating a WordPress website
- E-mail marketing
- Search engine optimization (SEO)
- Content marketing
- Online advertisement
- Google web analytics
Students will be able to choose from several different career paths based on the students’ individual interests and strengths.
Each of the digital marketing course programs focuses on the most critical areas of online marketing.
It is regularly updated to remain relevant in today’s rapidly shifting online marketplace. Learning technical digital marketing strategies will also be assisting to create different aspects for any courses.
This course will introduce content manipulation with Adobe Photoshop and rudimentary web development using the WordPress platform. You will gain an understanding of Photoshop tools, image resizing, digital color dimensions of screen and print, and image optimization for the web. And, you will also learn how to create a WordPress website that will include the use of HTML and CSS editing, domain name registration, and web hosting.
The Digital Marketing course will teach the fundamental elements of digital marketing such as marketing strategy, content design, optimal keyword targeting, search engine advertising, page rank formulas, and troubleshooting search engine rankings. You will also learn to identify and measure different types of analytical data including content analytics, mobile analytics, and conversion analytics.
This course covers the core functions of search engines and how they can be applied to web design and content structure. You will learn about how search engine crawlers (SEC) are used to continuously review web pages and their contents in order to determine search engine results. Examples include the relevance of content, frequency of updated information, rich media content, internal and external links, and web page security.
Through this course, you will explore the principles and use of effective commercial social media; you will utilize multiple social media platforms to connect companies with their target demographics using Facebook, Twitter, Instagram, and YouTube, as well as additional marketing resources such as blog posts and podcasts. Lastly, you will learn how to use these tools to build brand equity and improve social engagement with your target demographic.
This course will expand on marketing analytics with an in-depth focus on advanced advertising metrics. You will learn more about user acquisition, paid vs organic user traffic, campaign execution and analysis, ad reporting, conversion rates, return on investment (ROI), and marketing strategy evaluation. This will teach you to determine and evaluate user trends and behaviors and how they impact the outcome of a marketing strategy.
Upon completion of this course, the successful student will have reliably demonstrated the ability to understand and utilize current trends in consumer behavior, integrate digital and print media for advertising, optimize advertising campaigns, select and employ the most appropriate ad type form the extensive range available and understand and employ specialized techniques for particular markets.
* Programs subject to change.
Get your digital marketing certifications
Digital Marketing Industry Recognized Certifications
Students will be able to achieve the following digital marketing certifications on top of our Digital Marketing Specialist Diploma throughout their academic education in Canada and online.
That is why Cornerstone College delivers one of the best digital marketing courses in Canada.
Career after the program
Career Opportunities in the Digital Marketing Industry
- Yearly Low salary : 39,000$
- Yearly Median Salary : 50,000$
- Yearly High salary : 66,000$
Average Digital Marketing Specialist (DMS) yearly salary in Canada C$50,098
In a digital age, the world needs digital marketers. For digital marketing courses in Vancouver, students will learn the principles and implementation of the skills needed to work in the digital marketing industry.
Digital marketing is the center of the marketing efforts of all the relevant companies nowadays.
Understanding your target audience and how they behave online is critical to the digital marketing success of any company.
Jobs For Digital Marketing Specialist
- Online marketing specialist
- Account/Client Coordinator
- Social Media Marketing Coordinator
- Digital Marketing Assistant
- Search Engine Optimization Analyst
- Content Marketing Coordinator
- E-mail Marketing Specialist
- Online Ads Assistant
Schedule your education
Digital Marketing Specialist Starting Dates
| Season | Starting Dates | End Dates |
|---|---|---|
| Winter | Jan 4th, 2021 | Dec 17th, 2021 |
| Spring | Apr 6th, 2021 | Mar 25th, 2022 |
| Summer | July 5th, 2021 | June 24th, 2022 |
| Fall | Sep 27th, 2021 | Sep 23rd, 2022 |
| Monday – Friday | Time |
|---|---|
| Morning | 8:30 AM – 12:30 PM |
| Afternoon | 1:00 PM – 5:00 PM |
| Evening | 5:30 PM – 9:30 PM |
* The schedule may be subject to change.
** Based on the start date the student will begin with the course schedule and continue with the following courses. Refer to the brochure below for more information.
Student Testimonials
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The Digital Marketing Specialist program at Cornerstone International Community College lived up to my expectations - not only the classes but all the support that you get from career advisors.
Social Media Specialist
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Throughout my academic period, I developed the mindset which requires crucial digital marketing skills. Thanks to all my instructors for being supportive all the time.
Content Marketing Specialist
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Actually, Cornerstone is my second coop school. And was the best! I ended up finding a marketing job thanks to them. I would and will recommend this amazing program to everyone!
Digital Marketing Specialist
Scholarship options are available
Admission Requirements
- High School Graduation or equivalent; or 18 years of age.
- Successful completion of ESL level upper-intermediate at Cornerstone College
- Academic IELTS 6.5
- TOEFL IBT 79
- Qualification for ESL level advanced on the CICCC placement test
** Students are required to have their personal computer
Admission Documents
- Online application form
- A copy of your passport
- High school diploma for a candidate who is under 18 years old
- Valid document for academic IELTS or TOEFL if an applicant has
Do you have any questions?
Frequently Asked Questions (FAQ)
Our industry-focused courses will be helping you to get the most updated knowledge along with real-life work experience under the guidance of our instructors’ expertise. You can also check this article to learn what you need to become a digital marketer in Vancouver.
One of the good things with our digital marketing programs is that we make you love what you study at Cornerstone College. Hands-on practical teaching methods will assist you to develop your skills that will be your daily routine.
Yes! Our dedicated co-op team will be organizing work events and workshops for students who registered for the Digital Marketing Specialist program. Most importantly, students can have their one-on-one meetings to check their resume and get ready for job interviews.
Absolutely, you can choose your learning method. Here at Cornerstone, we have a blended-teaching method that gives flexibility for our students to pick the most comfortable way to learn for each person. Our online booking system helps students reserve their spot in class for any day available.
There is no additional payment required for any industry-recognized certifications. Cornerstone College provides them all for its students.
No need to worry about this as we will be providing 1-year access to any Adobe software for you to improve your design skills to prepare your design related to your website, e-mail, or social media marketing skills.
It is totally depending on your personal, communication, and industry-related skills. Students in the Digital Marketing Specialist Co-op program earn 18.50CAD/per hour.
Yes, your co-op work must be paid.
This program has been approved by the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.
