Digital Marketing Specialist Co-op Diploma in Vancouver covers all online digital marketing courses such as Google web analytics, WordPress development, SEO, online marketing strategies, social media marketing, and online displays with search engine business approaches.
(Part-time Work Permit)
(Full-time Work Permit)
* 2-year digital marketing courses are now available with the Advanced Digital Marketing Diploma Program
Program Overview
Tailored Digital Marketing Courses
Our Digital Marketing Specialist courses introduce every core functional area of digital marketing courses below:
- Digital marketing strategies
- Social media marketing
- Creating a WordPress website
- E-mail marketing
- Search engine optimization (SEO)
- Content marketing
- Online advertisement
- Google web analytics
Students will be able to choose from several different career paths based on the students’ individual interests and strengths. Each of the digital marketing course programs focuses on the most critical areas of online marketing.
It is regularly updated to remain relevant in today’s rapidly shifting online marketplace. Learning technical digital marketing strategies will also be assisting to create different aspects for any courses.
This course will introduce content manipulation with Adobe Photoshop and rudimentary web development using the WordPress platform. You will gain an understanding of Photoshop tools, image resizing, digital color dimensions of screen and print, and image optimization for the web. And, you will also learn how to create a WordPress website that will include the use of HTML and CSS editing, domain name registration, and web hosting.
- Introducing Adobe Photoshop and Illustrator
- Design principles
- Learning how to create a website with WordPress
- Content creation for social media platforms
The Digital Marketing course will teach the fundamental elements of digital marketing such as marketing strategy, content design, optimal keyword targeting, search engine advertising, page rank formulas, and troubleshooting search engine rankings. You will also learn to identify and measure different types of analytical data including content analytics, mobile analytics, and conversion analytics.
- Introduction to digital marketing
- Learning how to discover your buyer persona
- Creating marketing funnels
- Overview of marketing channels
- Using marketing frameworks
This course covers the core functions of search engines and how they can be applied to web design and content structure. You will learn about how search engine crawlers (SEC) are used to continuously review web pages and their contents in order to determine search engine results. Examples include the relevance of content, frequency of updated information, rich media content, internal and external links, and web page security.
- Technical essentials of search engines
- How to build an SEO-friendly website?
- Learning growth of local search
- Performing SEO audit
Through this course, you will explore the principles and use of effective commercial social media; you will utilize multiple social media platforms to connect companies with their target demographics using Facebook, Twitter, Instagram, and YouTube, as well as additional marketing resources such as blog posts and podcasts. Lastly, you will learn how to use these tools to build brand equity and improve social engagement with your target demographic. Students will be able to discover all the aspects of becoming the best social media specialists in Canada.
- Overview of social media networks
- Understanding how to engage social media posts and content creation strategies
- Effective communication through social media
- Using social media tools and design
This course will expand on marketing analytics with an in-depth focus on advanced advertising metrics. You will learn more about user acquisition, paid vs organic user traffic, campaign execution and analysis, ad reporting, conversion rates, return on investment (ROI), and marketing strategy evaluation. This will teach you to determine and evaluate user trends and behaviors and how they impact the outcome of a marketing strategy.
- Introduction to marketing analytics
- Learning effective paid advertising
- Understanding marketing ROI (return on investment)
- Technical details of Google Analytics
Upon completion of this course, the successful student will have reliably demonstrated the ability to understand and utilize current trends in consumer behavior, integrate digital and print media for advertising, optimize advertising campaigns, select and employ the most appropriate ad type form the extensive range available and understand and employ specialized techniques for particular markets.
- Learning how to manage marketing projects
- Approaching your audience
- Practicing and managing real-life projects
* Programs subject to change.
Get your digital marketing certifications in Canada
Digital Marketing Industry Recognized Certifications
Students will be able to achieve the following digital marketing certifications on top of our Digital Marketing Specialist Diploma throughout their academic education in Canada and online.
That is why Cornerstone College delivers one of the best digital marketing courses in Canada. Please feel free to check 6 helpful tips to find a job in the digital marketing industry in Canada.
Career after the program
Career Opportunities in the Digital Marketing Industry
Average Digital Marketing Specialist (DMS) yearly salary in Canada C$50,098
In a digital age, the world needs digital marketers. For digital marketing courses in Vancouver, students will learn the principles and implementation of the skills needed to work in the digital marketing industry.
Digital marketing is the center of the marketing efforts of all the relevant companies nowadays.
Understanding your target audience and how they behave online is critical to the digital marketing success of any company.
Jobs For Digital Marketing Specialist
- Online marketing specialist
- Account/Client Coordinator
- Social Media Marketing Coordinator
- Digital Marketing Assistant
- Search Engine Optimization Analyst
- Content Marketing Coordinator
- E-mail Marketing Specialist
- Online Ads Assistant
Schedule your education
Digital Marketing Specialist Starting Dates
| Season | Start Dates | End Dates |
|---|---|---|
| Summer | July 4th, 2022 | June 23rd, 2023 |
| Fall | Sep 26th, 2022 | Sep 22nd, 2023 |
| Winter | Jan 3rd, 2023 | Dec 15th, 2023 |
| Spring | Apr 3rd, 2023 | Mar 22nd, 2024 |
| Monday – Friday | Time |
|---|---|
| Afternoon | 1:00 PM – 5:00 PM |
| Evening | 5:30 PM – 9:30 PM |
* The schedule may be subject to change. Students must bring their own devices to participate in.
** Based on the start date the student will begin with the course schedule and continue with the following courses. Refer to the brochure below for more information.
Student Testimonials
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The Digital Marketing Specialist program at Cornerstone International Community College lived up to my expectations - not only the classes but all the support that you get from career advisors.
Social Media Specialist
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Throughout my digital marketing courses in Vancouver, I developed the mindset which requires crucial digital marketing skills. Thanks to all my instructors for being supportive all the time.
E-mail Marketing Specialist
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Actually, Cornerstone is my second coop school. And was the best! I ended up finding a marketing job thanks to them. I would and will recommend this amazing program to everyone!
Digital Marketing Specialist
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When I started Digital Marketing Specialist Program at Cornerstone, I didn’t have much idea about its potential. However, this program introduced me to a whole new world. All the instructors in the program are highly experienced and knowledgeable. The education is not only theoretical but also based on real-life projects. Cornerstone works with companies and startups to give their students a real work-life experience and an opportunity for networking. The coop coordinators are also very helpful in the job search for the coop term of the students. For me, digital marketing is thrilling with its ever-changing structure. It challenges me every day with a new change and learning is a never-ending process. One of the most amazing parts of Digital Marketing is that it gives me the opportunity to push my limits and reach my true potential. I worked at too many different jobs in different industries. But, for the first time in my life, I’m doing something I really like. I’m truly grateful to Cornerstone and my instructors who introduced this world.
Digital Marketing Specialist
Scholarship options are available
Admission Requirements
- High School Graduation or equivalent; or 18 years of age.
- Successful completion of ESL level upper-intermediate at Cornerstone College
- Academic IELTS 6.5
- TOEFL IBT 79
- Qualification for ESL level advanced on the CICCC placement test
** Students are required to have their personal computer
Admission Documents
- Online application form
- A copy of your passport
- High school diploma for a candidate who is under 18 years old
- Valid document for academic IELTS or TOEFL if an applicant has
Do you have any questions?
Frequently Asked Questions (FAQ)
The digital marketing industry is one of the fastest-growing industries in Canada. Nowadays, every company is getting used to knowing the importance of digital marketing for their business.
Considering digital marketing agencies and companies’ digital marketing departments, there is and will be always a high demand for at least the next couple of decades. So, having a digital marketing career in Canada will be the right choice for everyone!
Our industry-focused courses will be helping you to get the most updated knowledge along with real-life work experience under the guidance of our instructors’ expertise. You can also check zero to hero steps to become a digital marketing specialist in Vancouver.
One of the good things about our digital marketing programs is that we make you love what you study at Cornerstone College. Hands-on practical teaching methods will assist you to develop your skills that will be your daily routine.
Finding a job position related to the digital marketing industry is considerably easy. Just follow up on instructors’ best practices and get more volunteer experience during the academic period. After all, our dedicated co-op team will be assisting you to get a job for you. They also organize workshops for students who registered for the Digital Marketing Specialist program every month. Most importantly, students can have their one-on-one meetings to check their resumes and get ready for job interviews.
Absolutely, you can choose your learning method. Here at Cornerstone, we have hybrid digital marketing courses that give flexibility for our students to pick the most comfortable way to learn in Canada. If you would like to join in-class courses, our online booking system helps students reserve their spot for any day available.
There is no additional payment required for any industry-recognized digital marketing certifications. Cornerstone College provides all certifications with no charge for its students.
Once you start studying the Digital Marketing Specialist diploma program, we will be providing 1-year access to Adobe Creative Cloud for you to improve your design skills to prepare your design related to your website, e-mail, or social media marketing skills.
It is totally depending on your personal, communication, and industry-related skills. Digital marketers can earn 18.50CAD/per hour in Canada. Once you get more experience, your salary will also be automatically increased.
Yes, all our students are getting paid once they find a job related to the digital marketing industry during their co-op.
This program has been approved by the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.
