Study online, earn up to $5000 in scholarships, and secure your future with an 83% job placement rate.
Our Social Media Diploma teaches you how to create engaging content for all social media platforms. You’ll learn to communicate with different audiences, build content strategies, and get hands-on experience with industry tools for a thriving career in digital marketing.
Foundation Diploma
Co-Op Diploma
● 4 months of academic coursework.
● 20 hours per week: 16 hours of lecture + 4 hours of lab sessions
● 4 months of coursework + 4 months of full-time work experience.
● 20 hours per week: 16 hours of lectures + 4 hours of lab session.
*Labs are sessions with specific problems or exercises to practice your learnings. During the sessions, our instructors will be available to guide you.
Learn about key concepts and strategies to create effective social media content, understanding how these two types of marketing play a role in today’s digital landscape.
Develop your ability to communicate with different audiences across various platforms, tailoring your messaging and strategy to achieve maximum engagement.
Master the skills needed to create compelling content for social media. Explore formats like video, text, and graphics, and learn how to use industry-standard tools.
Understand the mindset and strategies of influencers, learning how to build an authentic personal brand and monetize social media content effectively.
Put everything you’ve learned into practice by working on a comprehensive social media project, creating and implementing strategies to meet specific goals.
With a Social Media Content Developer diploma, you could step into roles like:
The Co-Op option provides 4 months of work experience to build your portfolio and apply your skills in real-world settings. To secure your job placement, our career services team is here to support you every step of the way, with guidance, resources, and industry connections to help find the right opportunities.
Applicants must possess a high school diploma or its equivalent; alternatively, they must be at least 19 years old
English Proficiency Requirements:
As a student, you need a personal computer or laptop for both online and in-person classes.
For remote classes, ensure you have reliable internet access; most home internet and Wi-Fi services should work fine. For both online and in-person classes, make sure to get comfortable using your computer before classes start.
For certain courses, you’ll need specialized software. Your instructor will guide you on how to obtain it on the first day of class.
For more information, please access our Bring Your Own Device guide page.
** Students are required to have their own personal computer
Check what our student's squad say about us
| CLASS SCHEDULE | Morning: 8:30am - 12:30pm |
| START DATES | |
| Winter | Feb 3rd, 2025 |
| Spring | June 2nd, 2025 |
| Fall | Sept 29th, 2025 |
There are no prerequisites for enrolling in a Social Media Content Developer program. However, having a fundamental understanding of the following abilities is valuable before joining this course.
With a Social Media Content Developer Diploma from Cornerstone International Community College of Canada (CICCC), graduates can explore various entry-level to mid-level job roles in Social Media and Digital Marketing. Here’s a list of potential job opportunities:
1. CONTENT CREATOR
a. Role: Create compelling content for various digital platforms, including all social media platforms.
b. Skills: Content Creation, research and analysis, SEO, AI Tools, understanding of all social media platforms, and content strategy.
2. INFLUENCER MARKETING
a. Role: Collaborate with brands to showcase products or services, often including personal reviews, demonstrations, or recommendations to authentically connect the brand with their audience.
b. Skills: Content Creation, research and analysis, photo and video editing, and AI Tools.
3. BRAND AMBASSADOR
a. Role: Engage with the customers of brands, participate in events and workshops, sales support, and brand representation.
b. Skills: High-Quality speaking skills, relationship building, understanding of all social media platforms, and brand strategy.
4. SOCIAL MEDIA ASSISTANT
a. Role: manages a company’s or client’s social media presence. They create and share content, respond to comments, and analyze performance to help a business grow.
b. Skills: Social Media strategy, strong writing and verbal communication, detail-oriented, time management, analytical and research.
5. COMMUNITY MANAGER
a. Role: Develop and post engaging content for Instagram (stories, feed posts, reels) and TikTok, maintaining brand consistency. Engage and manage interactions with followers to ensure a positive customer experience.
b. Skills: Social Media strategy, strong writing and verbal communication, detail-oriented, graphic design, analytical and research.
Social media is a valuable tool for various industries, providing a platform for engagement, marketing, customer support, and brand development. Some industries that particularly benefit from using social media include:
1. Retail and E-commerce
2. Hospitality and Travel
3. Entertainment and Media
4. Beauty and Fashion
5. Real Estate
6. Health and Fitness
7. Food and Beverage
8. Technology and Startups
9. Education and Online Learning
10. Finance and Insurance
11. Automotive
12. Nonprofits and Charities
13. Law and Legal Services
14. Human Resources and Recruitment
15. Professional Services
In the Social Media Content Developer diploma program at Cornerstone International Community College of Canada (CICCC), students are typically introduced to a wide variety of software and tools are used to teach students how to manage, optimize, and analyze social media campaigns effectively. These tools can help with content creation, scheduling, analytics, engagement, and more. Below is a breakdown of the types of software and tools that are commonly used:
1. Social Media Management Tools
These tools allow users to manage multiple social media accounts from one platform, schedule posts, monitor performance, and engage with followers.
2. Graphic Design Tools
Social media posts often require visually appealing images, graphics, and videos. These tools help students create professional-looking content, even without advanced design skills.
3. Content Scheduling Tools
These tools help students automate the posting process, allowing them to plan their content calendar ahead of time and maintain consistency.
4. Social Media Analytics Tools
Analytics tools are essential for tracking the performance of social media campaigns, understanding engagement, and improving strategies.
5. Social Listening and Monitoring Tools
These tools help track conversations around a brand, product, or industry, which is crucial for brand reputation management and identifying trends.
6. Video Editing Tools
Video is increasingly important on social media, and courses often cover how to create engaging video content.
7. Influencer Marketing Platforms
These platforms are essential when learning how to run influencer marketing campaigns and track influencer performance.
8. Hashtag Research Tools
Hashtags are an important part of social media strategy, and these tools help identify trending and relevant hashtags.
9. Paid Social Media Advertising Tools
Social media ads are a key aspect of many marketing strategies. Tools for managing paid ads are often used in social media courses.
10. Content Curation Tools
Content curation is an important part of managing a social media presence. These tools help gather and share relevant content from other sources.
The salary range for social media professionals in Canada can vary depending on factors such as experience, location, job title, and the size of the company. Here’s a breakdown of average salaries for different roles within the social media field in Canada:
1. Social Media Manager
2. Social Media Coordinator
3. Social Media Specialist
4. Social Media Strategist
5. Social Media Influencer Marketing Manager
6. Community Manager
7. Content Creator / Social Media Content Producer
Freelance and Contract Work:
Key Factors Influencing Salary:
This course prepares students for careers in various industries by providing a blend of practical skills, foundational knowledge, and industry-relevant training. Here’s how the program prepares students to enter diverse industries:
1. Hands-on training with industry tools:
a. Students learn to use key tools and software widely used across industries like finance, healthcare, government, and technology. Familiarity with these tools gives graduates practical skills they can immediately apply in real-world scenarios.
2. Structure of a Co-op Program in Social Media:
a. Integrated Work Terms: Co-op programs alternate between academic study and work placements, giving students a chance to work in roles related to the social media field.
b. Duration: The co-op terms can last 6 months, depending on the program structure. Students may complete multiple work terms throughout the course.
c. Academic and Career Support: Schools often provide guidance in resume writing, interview preparation, and job searching, helping students secure positions with relevant organizations.
3. Professional Networking Opportunities
a. By working in real organizations, students build connections with industry professionals—peers, mentors, and supervisors—who can provide guidance, job references, and potential job offers post-graduation.
b. Networking during a co-op can be crucial for landing a full-time position after graduation, as students often find employment with the same companies where they completed their co-op placements.
4. Resume Building and Career Readiness
a. Completing a co-op program allows students to graduate with relevant work experience, setting them apart from graduates without practical exposure.
b. This experience is particularly valuable in cybersecurity, as employers highly value candidates who can demonstrate experience in handling real-world security challenges.
