How Culture Affects Customer Behaviour with Ketian Dou

Cornerstone College is proud to announce the next session of Cornerstone Talk scheduled to take place on Tuesday, April 27 at 5 PM (PST).

Shape your digital marketing strategies and how to effectively market in China, from customer behaviour to the various tools needed.

Who is the Next Speaker?

Ketian Dou is the Principal Consultant of Asia Go-To-Market, a Senior Chinese Media Specialist at SSENSE and Head of Strategy at Digital Hot Sauce. She completed her Engineering degree at UBC Vancouver and obtained her MBA at the University of Bologna in Italy.

Having worked with brands all over the world on their China go-to-market strategies and growth strategies, Ketian is passionate about sharing her knowledge of the culture and educating people on the unique digital landscape on Chinese channels.

We know how culture affects customer behaviour. When we are creating a digital marketing strategy for a different country, we need to understand their language, culture, and shopping habits. Join us to learn how to effectively market in China, from customer behaviour to the various tools needed.