Zero to Hero steps to Become a Digital Marketing Specialist
Zero to Hero Steps to Become a Digital Marketing Specialist
So what exactly does the term ‘digital marketing’ refer to? It’s a little more complex than some of you may realize as we have now evolved into the third decade of the online world.
In this blog, we are going to cover all aspects from the basics and how they can help your company progress to becoming a digital marketing specialist – even without a degree!
In the digital world of today having some background knowledge of online marketing is essential for your business. We will discuss the exploration of marketing channels in-depth and how to improve your skills and knowledge in SEO, social media, email marketing, and paid campaigns.
Can you imagine how many billions of dollars companies are planning to invest in digital marketing over the next few years?
What are the Responsibilities of a Digital Marketer?
- Great written communication, interpersonal and time management skills
- To show knowledge of web development, digital marketing, and hands-on experience with SEO and analytical evaluations
- Build, design, and maintain the company’s media presence evolving with trending content and style ensuring the brand message is consistent throughout
- The ability to use email, display advertising campaigns, social media, and web/SEO constructively to connect with the target audience
- To conduct audits, analyze digital data, and observe key online marketing metrics to track the success
- Creating and launching optimized online advertisements via Facebook and other platforms
- Monitoring direct competition and not to steal but be prepared to respond to their tactics
- Brainstorm strategies to help business growth through digital technology and practices reflecting goals of the organization
Ever thought about a career in digital marketing? Let’s look at the different aspects involved;
Salary expectations in Canada as of May 2021 are an average of $50,000 per annum!
The Ultimate Guide to Expert Level of Digital Marketing
There will be some specific digital marketing terms that you will need to know to begin with. Once you are familiar with those terms, your life will be much easier to become a digital marketing specialist!
- Learning digital marketing key strategies
- Excel your SEO knowledge
- Developing social media marketing skills
- Managing paid campaigns
- The importance of e-mail marketing
- Data analysis for digital marketing strategies
1- Learn Digital Marketing Strategies
A digital marketing strategy can also be looked at as a plan outlining how your company or business will reach its marketing targets with the use of social media and various online channels.
There are two different channels used to connect with our customers;
Outbound marketing – a more traditional method used to reach a wide audience (generally initiated by the marketer without your approval) for example email spam, tv and radio ads, text messages, cold calling etc.
Inbound marketing – enables you to attract your target audience via uniquely designed high-quality content appealing to your ideal customers and qualified leads. Examples include blogs, forums, social media, podcasts, video guides etc.
After understanding your buyer profile, there is a very trending and comprehensive approach to create a digital marketing strategy easily. T-shaped marketing is the best way to connect different digital marketing channels.
2- Excel Your SEO Knowledge
SEO is a common term within the digital marketing world and the fundamentals are relatively straightforward. Search Engine Optimization is the process of increasing your visibility in search engines by not only generating traffic to your website but quality traffic with a higher buying potential.
We recommend you have a look to start learning search engine optimization to be able to rank #1 for search terms. Here is the beginner’s guide to discover essential SEO techniques.
There are some free and paid SEO tools that you can also use to get organic rank on Google and other search engines such as Bing, Yahoo, etc.
Free SEO Tools
- PageSpeed Insights
- Google Analytics
- Google Search Console
- Google Tag Manager
- Pre-post SEO
Paid SEO Tools
- MOZ Pro
- Yoast Premium
The overall goal? Increase in the level of traffic to the website in question with the use of keywords whilst meeting search engine guidelines.
3- Developing Social Media Marketing Skills
Without making the effort to use social media in your marketing strategy you limit your business/company to its ‘usual’ customers only. Those already familiar with your brand most likely already search for the same keywords you rank for. Therefore, the main advantage of social media is an improvement of brand loyalty, awareness, higher conversion rates, and increased inbound traffic.
Top 10 Social Media Marketing platforms of 2021;
- Sprout Social
The skill-set required to be a social media marketer begins with excellent communication. To interact with co-workers and engage with customers when representing an organization it goes without saying that strong customer service skills are essential. This is also crucial to build relationships with influencers and be the voice of a brand.
Interactive content with innovative and creative thinking is the best way to keep your customers interested and wanting more. Strategic thinking is a bonus considering you are competing with millions of others in the same industry.
Writing ability and content curation plays a critical role even though a lot of your social media may be dominated by images and videos. Producing posts, blogs, tweets etc with magnetic content is necessary to get customer attention enough to click.
4- Managing Paid Campaigns
PPC Advertising (also known as pay-per-click) is a model utilized to drive traffic to websites in which the advertiser pays the publisher each time the advert is clicked. The reason why these are so effective is because you can control who your ads are shown to and when (therefore the people searching already have high intent to buy). Check this article to get more ways to optimize your paid campaigns!
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google back in 2000. Advertisers bid on certain keywords to display service offerings, product listings, brief advertisements, or videos to web users. It can place advertisements in various places (even non-search websites, mobile apps, and videos). Since advertisers pay for these clicks this is how Google makes money from search.
5- The Importance of E-mail Marketing
E-mail marketing is one of the most common tools to use for remarketing purposes. But why is it still important and how does it benefit your business? It’s fast, cheap, accessible and easily replicated. Also, a fantastic way to build relationships with the following;
- Current customers
- Past customers
It is possible with the use of email to create targeted and personalized messages which in turn improve response rates to your direct marketing. Be aware, however, not to overuse this method as it can easily have a negative impact on your customer base.
The Best E-mail Marketing Tools
- Best Overall: Mailchimp
- Best for Automation: ActiveCampaign
- Easiest to Use: MailerLite
- Best All-in-One Marketing Suite: Hubspot
- Best Affordable Option: SendinBlue
- Best for E-commerce: Drip
Don’t forget to check different e-mail marketing strategies that you need to follow up!!
6 – Data Analysis for Digital Marketing Strategies
The implementation of a marketing strategy across all forms of digital channels where consumers engage with a brand is classed as a digital marketing campaign. The main purpose of this is usually to improve the customer conversion rate to help the business grow.
Say you were to implement the best digital marketing strategies within your business plan – how would you know they are working?
Checking metrics and reports will provide various data, with the addition of analytical skills you can make informed decisions to steer your company in a more productive direction rather than just relying on assumptions.
“Data analysis is a process of inspecting, cleansing, transforming and modeling data with the goal of discovering useful information, informing conclusions and supporting decision-making. – Wikipedia
Final Key Aspects
- Gain more knowledge in the digital world and explore various marketing channels
- Improve your social media marketing skills with courses, tools, and agencies
- Get an insight into data analysis and how it’s used in digital marketing strategies
- A reminder that email marketing is still beneficial to your business and how
- Learn more about managing paid campaigns and online advertising