What Digital Marketing is all about
Digital marketing is all about the aspect of marketing that utilizes online and digital technologies such as desktop computers, mobile devices, and other digital media platforms to promote products and services.
So, what are the benefits of Digital Marketing that every single company in the world needs to have a strong brand?
The answer is very simple! Digital marketing is the most powerful form of marketing.
If your business is not on the internet, then your business will be out of business.
– Bill Gates
Global Advertising Spending $bn
Global Internet-Advertising Spending $bn
- Paid Search
- Online Video
- Social Media
- Paid Search
- Online Video
- Social Media
Source of Graphs: Zenith Optimedia
The latest research suggests that companies who use digital marketing find more success because of a few important factors:
- Most cost-effective way to market your business
- Most measurable form of marketing, leading to high ROI
- Allows businesses to target ideal buyers and personalize content
- Customers are on social media and digital marketing helps you reach them
- Levels the playing field and allows your business to compete on a global scale
- Improves conversion rates and customer loyalty
Hiring a Digital Marketing Specialist
Growing your business online can be exciting. But wait, do you have the right digital marketers on board with you?
Relax. As you ramp up your business online, Cornerstone has you covered.
Getting going with Cornerstone’s digital marketers is probably cheaper and quicker than you might think. Cornerstone has competent Advisors ready to assist every step of the way.
So, before you begin the exhausting recruiting process, let Cornerstone’s Advisors find the perfect digital marketer for you. Plus, it is FREE.
Take a look at the video from the event that Cornerstone organized with UBC tech start-up companies!
Why Cornerstone College Students?
Cornerstone’s students come from 60+ countries, with 50% already having a Bachelor’s degree, and some even with a Master’s degree.
Our students have the passion and determination of working hard in the digital marketing industry to build a life in Canada.
Our comprehensive digital marketing courses teach students the digital marketing skills demanded by industry experts such as:
Social Media Marketing courses
Content Marketing courses
Marketing Analytics courses
Search Engine Optimizations (SEO) courses
Campaign Planning & Management courses … and click here for more information!
Not to mention the industry-demanded digital marketing certifications our students earn:
How our Digital Marketing students help companies grow?
We understand the importance of digital marketing to support digital transformation and company growth, which is why we equip our students with the latest knowledge and trends in the digital marketing field.
In the following examples, you’ll see how our students have helped other local businesses with their digital marketing from building effective social media and ad campaigns to improving SEO.
Increased U-Pool’s new users by 273.63%
Students created an effective brand awareness social media campaign using Facebook, Instagram, and Google Ads.
Using an attractive design, proper campaign management, and carousel ads, new users skyrocketed across all platforms by 273.63%.
Generated over 30 leads for ehsAI on social media with a 2-week campaign
Using the best marketing strategies our students generated new leads on every social media platform used during this campaign.
With strong expertise in online marketing strategies, our students show that marketing your business online is easy with delivered results.
BC Financial Support
Cornerstone has local partnerships with organizations offering up to $10,000 in grants for hiring our students.
Whether you are a tech or non-tech company, you are now eligible to hire a student with ISI Grants. All of Cornerstone’s digital marketing students are eligible for this grant.
Click here to find out more information about the BC ISI Grant!
Lastly, speaking of financial support, every part of hiring a digital marketer is a great opportunity to alleviate your stress and grow your digital marketing agency or small business – so it’s all about finding the right talent to carry out your business objectives at a cost that suits you.
Luckily, Cornerstone has the best way to hire a digital marketer for your business!