Advertising and Graphic Design
The program focuses on learning the skills needed for graphic design. Students, through progressively intensive courses, will gain insights into basic drawing techniques, typography, color theories and visual communications. Through studio projects with high relevancy to present field, students get hands on practices to apply the design theories and principles, graphic design software, advertising, documentation and photography, packaging, and commercial branding.
Advertising and Graphic Design diploma program is developed to meet the current industry demand for art, advertisement designers and graphic designers with visual, conceptual, typographic and practical skills. Classes focus on these areas of study and emphasize important skills like problem solving, teamwork and presentation skills.
12 months In-class academic
12 months Co-op work experience
1 Day In-class Final Oral Presentation
This co-op oriented program will enhance student’s creativity. Upon completion of this program the successful student will have reliably demonstrated the ability to:
- Location is Richmond Campus
- Create logos, advertisements, images, digital content and websites. In the program the focus will be on learning and developing specific skills and techniques, compiling an extensive portfolio, and gaining invaluable work-related experience.
- Acquire, and apply specialized graphic design and advertisement terminology and knowledge to the relevant project.
- Assess, predict, and relate the importance of graphic design within the human environment.
- Classes are equipped with smart screens for an interactive learning experience
- Demonstrate competency in technical skills applicable to graphic design
- Develop design solutions using principles of design to create visual communications that meet the needs of the project.
- Plan, implement, and evaluate graphic design and advertisement projects using project management skills to deliver quality work to clients according to schedule and within budget.
- Learn various software’s required to design advertisements, magazine designs and graphic designs.
- Demonstrate the ability to use design thinking strategies in design process.
- Demonstrate the ability to analyze, synthesize, and develop probable solutions.
- Communicate concepts, design solutions, and arguments clearly and concisely through visual, verbal and written means.
- Access information through traditional and new technologies, and synthesize this information for problem solving activities.
|Monday – Friday|
|2:00 PM – 6:00 PM|
Students are expected to complete a minimum of 1-3 hours of assigned readings and homework everyday. This will be assigned by the course instructor in addition to the expected study time each individual student require as part of their commitment to the program.
This course is designed to teach students the survey of the origins, history and theory of design through an examination of prominent graphic design movements. This course will introduce the terminology, historic references, and principles that have influenced graphic design. The course will be delivered both by faculty lectures, through student presentations and field trips.
In this course, students will be studying letterforms and understand fundamental typographic principles with an emphasis on the vocabulary of typographic form and its relationship to message/purpose. This course will include lectures, discussions, critiques, presentations and creative work.
This course will introduce the skills of perception through the practice of drawing. An introduction to drawing tools through lessons focusing on rendering techniques, accuracy, space, shape, form and fundamental drawing systems
This course introduces to photography as an art medium. Lectures will cover the utilization of the camera, processing, and printing in black and white, with emphasis on perception and creative expression. Students will learn about principles of photography and the importance of photography in graphic design
This course will provide students with an introduction to the process of working with graphic design and advertising software. It will focus on the use of Adobe software: Illustrator to create illustrations, symbols, logos and corporate identity for a company.
Introduction to the process of working with graphic design and advertising industry. Students will learn about different types of print and web advertisements. It also will focus on use of Adobe software: Photoshop to create illustrations, layout and graphically designed Advertisement.
The course will provide students with the skills required to recognize and describe the fundamental aspects of Web design. The course will emphasize on a range of important factors in any Web design from identifying a site’s target market to describing interactive features using HTML, CSS and Dreamweaver.
Students will analyze the details of typefaces and methods of using hierarchy for visual communication. Students’ will be able to apply typography techniques to projects including visual identity, poster design, and packaging. Students will be doing discussions to study. They will practice the art of typography. Also, students will learn to design new typefaces using graph paper and digital software.
This course will focus on the continuity of enhancing students understanding on editorial design (magazine, newspaper, and books). Using Adobe InDesign, students will learn about the design fundamentals and criteria for publication design including layout, grid, composition, elements, etc
User interface (UI) design will introduce students to the fundamentals of user interface design including both graphics (image, type, space) and interaction design (behavior, interactions).Students will learn about design methods, prototyping, and evaluation of user interfaces.
In this course students will learn how the animation industry now relies on multiple tools in the production process. Students will learn the principles of animation and how to apply them. They will explore the interfaces, controls and general techniques of creating animated projects.
This course will introduce students to the techniques of paperboard packaging construction and different types of paperboard. Students will be able to explore the role of packaging as a visual communicator. Projects are designed to challenge the student’s ingenuity and thinking skills
In this course, students will continue to apply the techniques learned in the course Web Design Skills with an emphasis on creating data-driven websites like a Shopping Cart, a Blog, a Content Management System, etc. using the PHP web programming language and the MySQL database server.
This course will focus on the history of advertising, communication design and branding. It will provide a foundation for students to survey the current state of the industry, and its influence on culture, society, and the media. Students will be able to recognize different agencies and campaigns of the past and present.
This course will enable students to prepare a professional portfolio with creative samples targeted to their career choice by improving projects and developing new work. Students will be expected to demonstrate professionalism through self-directed work on all projects.
This course provides an introduction to the principles of Project Management, equipping delegates to apply these principles to real projects after the course and aims to develop the range of interpersonal skills and project management techniques required to manage today’s graphic projects.
This course will focus on in-depth review of current media options. Students will create advertising strategies and campaigns. They will prepare client-level presentations and will be able to learn the presentation techniques needed to sell advertising ideas and to build client relationships.
Students will be introduced to creative problem-solving by examining the stages of design from client, briefing through the development of original concepts with supportive market research and then the execution and delivery of the advertisement product. They will learn how to prepare digital files for final high-end output on an image setter and to direct to plate for printing.
1 – High school graduation or equivalent; or 18 years of age.
2 – A short written essay from the student explaining why they are interested in the program and how the program can assist them to meet their future goal
3 – The minimum level of English language proficiency is one of the following :
- TOEFL PBT – 513; CBT – 183; iBT – 65;
- English 12 – minimum final grade “C”;
- TOEIC – 620;
- IELTS – 5.5;
- Cornerstone Placement Test – Level 5;